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The Age Of Paying A Monthly Fitness Tracker Subscription Is Here

The article by Andrew Williams on Forbes, published on April 15, 2025, discusses the emerging trend of fitness tracker companies shifting towards a subscription-based model. This new approach requires users to pay a monthly fee to access advanced features and data analytics that were previously available for a one-time purchase. The article highlights how companies like Fitbit and Garmin are leading this change, arguing that subscriptions provide a steady revenue stream and enable continuous updates and improvements to their services. However, this shift has sparked debate among consumers, with some expressing frustration over the added costs and others appreciating the enhanced functionalities and personalized health insights. The piece also touches on the potential impact on the market, suggesting that while some users may resist the change, the subscription model could become the new norm in the fitness tracking industry.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/andrewwilliams/2025/04/15/the-age-of-paying-a-monthly-fitness-tracker-subscription-is-here/ ]