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Adapt to thrive: How should app marketers be evolving?

The article from Business of Apps discusses the evolving landscape of app marketing, highlighting several key trends and strategies that app marketers should adopt. It emphasizes the shift towards more personalized and data-driven marketing approaches, where understanding user behavior through analytics is crucial. The piece notes the importance of adapting to new technologies like AI and machine learning for better user segmentation and targeting. Additionally, it covers the growing significance of video content in app marketing, the need for seamless omnichannel experiences, and the increasing role of social media platforms in app discovery and user acquisition. The article also touches on the necessity of privacy compliance, especially with regulations like GDPR, and the potential of emerging markets for app growth. Finally, it suggests that marketers should focus on retention strategies as much as acquisition, using tools like push notifications and in-app messaging to keep users engaged.

Read the Full Uber Article at:
[ https://www.businessofapps.com/insights/how-should-app-marketers-be-evolving/ ]