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Fitbit is dying a slow death

The article from ZDNet discusses the gradual decline of Fitbit, once a leading brand in the fitness tracker market. Since its acquisition by Google in 2021, Fitbit has faced challenges including a lack of significant updates to its product line, with the last major release being the Fitbit Sense in 2020. The article highlights that while Fitbit still holds a user base, it struggles to keep up with competitors like Apple, Samsung, and Garmin, who continue to innovate and expand their offerings. Additionally, the integration with Google's ecosystem has been slow, and there are concerns about data privacy and the future direction of the brand. The author suggests that without new products and a clear strategy, Fitbit risks becoming irrelevant in the increasingly competitive wearables market.

Read the Full ZDNet Article at:
[ https://www.zdnet.com/article/fitbit-is-dying-a-slow-death/ ]