After 10 years of Apple Watch, the company reveals the one thing it got wrong about its users

Health and Fitness Health and Fitness

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After 10 years of Apple Watch, the company reveals the one thing it got wrong about its users

^{Published on 2025-01-20 06:23:11 - TechRadar}

Ahead of the Apple Watch 's 10th birthday in April, the company's VP of fitness technologies, Jay Blahnik, has revealed what might just be the biggest misconception Apple had about its users ahead of launch, and one of its biggest findings over the last 10 years.

The article from TechRadar discusses Apple's reflections on the Apple Watch after a decade since its launch. Initially, Apple underestimated how much users would engage with the health and fitness features of the watch. They thought the device would primarily be used for notifications and quick interactions, but it turned out that health tracking, including heart rate monitoring, activity tracking, and other wellness features, became central to its appeal. Apple's VP of Technology, Kevin Lynch, admitted that the company didn't anticipate the extent to which people would use the watch for health purposes, leading to significant developments in health-related functionalities over the years. This shift in focus has made the Apple Watch not just a smartwatch but a pivotal health tool, influencing its design, features, and marketing.

Read the Full TechRadar Article at:
[ https://www.techradar.com/health-fitness/smartwatches/after-10-years-of-apple-watch-the-company-reveals-the-one-thing-it-got-wrong-about-its-users ]

N@N

After 10 years of Apple Watch, the company reveals the one thing it got wrong about its users