Health and Fitness Health and Fitness
Thu, January 30, 2025
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Experts have pinpointed the 'ultimate luxury' - and it isn't something you can buy


Published on 2025-01-30 17:03:09 - MSN
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  • Quiet luxury' had its moment last year - everyone ditched logos for understated brands, binned off trendy, viral restaurants for those with quality and heritage, and opted for mindful investments over reckless spending on material things.

The article from MSN discusses a study by researchers at the University of Cambridge and the London School of Economics, which identifies the ultimate luxury in modern times as "time affluence." This concept refers to having ample free time to engage in activities one enjoys or simply to relax, rather than being constrained by work or other obligations. The study highlights that in today's fast-paced world, where time is often equated with money, the luxury of having time for oneself has become more valuable than material possessions or wealth. This shift in perception underscores a cultural move towards valuing experiences and personal well-being over traditional markers of success like financial wealth. The article suggests that while money can buy temporary escapes or services, it cannot purchase the peace of mind and freedom that comes with having control over one's time.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/health/mindandbody/experts-have-pinpointed-the-ultimate-luxury-and-it-isn-t-something-you-can-buy/ar-AA1y7YqC ]
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