• Wed, June 11, 2025
  • Thu, June 12, 2025
  • Fri, June 13, 2025
  • Sat, June 14, 2025

Starbucks responds to America's protein craze by testing a special new latte

The company announced its newest product on Tuesday at a company event in Las Vegas.
Starbucks is testing a new protein latte in select markets, aiming to cater to health-conscious consumers seeking more protein in their diets. The drink, which combines espresso with a protein-rich milk alternative, is part of Starbucks' broader strategy to diversify its menu and appeal to a wider range of customer preferences. Initial feedback from the test markets has been positive, with many customers appreciating the added nutritional value without compromising on taste. If successful, Starbucks plans to roll out the protein latte nationwide by early next year.

Read the Full Fortune Article at:
https://fortune.com/well/2025/06/11/starbucks-tests-protein-latte/

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