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Betty Crocker and Slim Jim's makers want Ozempic users to buy their food. Their approach may not surprise you.

Conagra and General Mills are among food companies offering special options for people on GLP-1 drugs, but the products may not be that revolutionary.
The article discusses how food companies like General Mills, which owns Betty Crocker, and Conagra Brands, the maker of Slim Jim, are adapting their marketing strategies to appeal to consumers using Ozempic, a medication known for reducing appetite and aiding weight loss. These companies are not promoting healthier food options but instead are focusing on smaller portion sizes and snack-friendly packaging to cater to the reduced appetite of Ozempic users. This approach reflects a broader industry trend where, rather than reformulating products to be healthier, companies are adjusting portion sizes to maintain sales volumes. The strategy includes marketing these smaller portions as convenient for those who eat less, thereby still encouraging consumption of their traditional, often less healthy, products. This move has sparked discussions on whether it's an innovative business strategy or a missed opportunity to promote healthier eating habits.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/health/nutrition/betty-crocker-and-slim-jim-s-makers-want-ozempic-users-to-buy-their-food-their-approach-may-not-surprise-you/ar-AA1zvpms ]