Health and Fitness Health and Fitness
Fri, February 21, 2025
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Betty Crocker and Slim Jim's makers' latest target: Ozempic users

Betty Crocker and Slim Jim's makers' latest target: Ozempic users


Published on 2025-02-21 07:23:10 - MSN
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  • Conagra and General Mills are among food companies offering special options for people on GLP-1 drugs, but the products may not be that revolutionary.

The article discusses how General Mills, the company behind Betty Crocker, and Conagra Brands, which makes Slim Jim, are targeting consumers using Ozempic, a medication known for its side effects like reduced appetite. These companies are adapting their marketing strategies to appeal to this demographic by focusing on smaller portion sizes and products that cater to the altered eating habits of Ozempic users. For instance, General Mills has introduced smaller-sized treats, while Conagra is promoting Slim Jim as a convenient, low-calorie snack. This shift in marketing reflects a broader trend where food companies are adjusting to the dietary changes brought about by the popularity of weight-loss drugs like Ozempic.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/health/nutrition/betty-crocker-and-slim-jim-s-makers-latest-target-ozempic-users/ar-AA1zvpms ]
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