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Young people pile into private health insurance

A surge in young people taking up private health cover drove membership to a record high in the September quarter, despite a cost-of-living crisis.
The article from the Australian Financial Review discusses a significant trend where young Australians are increasingly opting for private health insurance, driven by the rising costs of public healthcare and the desire to avoid long waiting times for treatments. This shift is particularly noted among millennials and Gen Z, who are not only seeking coverage for immediate health needs but also for future financial planning, including tax benefits and avoiding the Lifetime Health Cover loading. The surge in private health insurance uptake is also fueled by innovative marketing strategies by insurers, targeting younger demographics through social media and offering tailored, affordable plans. This trend reflects a broader societal shift towards proactive health management and financial prudence among younger generations.

Read the Full The Australian Financial Review Article at [ https://www.afr.com/companies/healthcare-and-fitness/young-people-pile-into-private-health-insurance-20241128-p5kubf ]