Wed, June 25, 2025
Tue, June 24, 2025
Mon, June 23, 2025
Sun, June 22, 2025
Sat, June 21, 2025
Fri, June 20, 2025
Thu, June 19, 2025
Wed, June 18, 2025
Tue, June 17, 2025
Mon, June 16, 2025
Sun, June 15, 2025

How M361 Turned an '80s Fitness Guru Into a Gen Z Mental Health Icon | LBBOnline


  Copy link into your clipboard //health-fitness.news-articles.net/content/2025/ .. u-into-a-gen-z-mental-health-icon-lbbonline.html
  Print publication without navigation Published in Health and Fitness on by lbbonline
          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source

  Little Black Book, Co-created by Cossette for M361, the campaign proves that connecting with gen z isn't about chasing trends, it's about building a world they actually want to join


M361 transformed the 80s fitness icon Richard Simmons into a Gen Z mental health icon through a creative campaign that reimagined his legacy to address contemporary mental health issues. The campaign, titled "Be Richard Simmons," utilized Simmons' vibrant personality and iconic phrases to encourage young people to embrace self-love and mental well-being. By leveraging social media platforms and engaging content, M361 successfully connected Simmons' timeless message of positivity with the current generation's focus on mental health, resulting in a powerful and resonant campaign that honored Simmons' legacy while addressing modern challenges.

Read the Full lbbonline Article at:
[ https://www.lbbonline.com/news/How-M361-Turned-an-80s-Fitness-Guru-Into-a-Gen-Z-Mental-Health-Icon ]

Publication Contributing Sources