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F45 Partners With Magic Johnson Enterprises to Inspire the Next Generation of Fitness Enthusiasts

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F45 Training, a global leader in community-based group fitness, has teamed up with Magic Johnson Enterprises (MJE) - an investment conglomerate founded by world-renowned athlete Earvin "Magic" Johnson - to inspire kids to develop lifelong habits of movement,
F45 Training Holdings Inc. has entered into a strategic partnership with Magic Johnson Enterprises, announced on January 10, 2023. This collaboration aims to expand F45's presence in underserved communities by opening new fitness studios, with a focus on increasing diversity and inclusion within the fitness industry. Magic Johnson, a former NBA star and entrepreneur, will leverage his extensive business network and community influence to help F45 grow its footprint, particularly in urban areas. The partnership also includes plans for community engagement initiatives, special events, and marketing campaigns to promote health and wellness. This move is part of F45's broader strategy to enhance its brand appeal and accessibility, tapping into Johnson's reputation for community investment and his successful track record in business ventures.

Read the Full YAHOO!Finance Article at:
[ https://finance.yahoo.com/news/f45-partners-magic-johnson-enterprises-140000088.html ]