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Oura's CEO says Gen Z and millennials are rebelling against the baby boomer mentality on health


Published on 2025-03-07 14:43:24 - MSN
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  • "You want to improve your mood. You want to live long. Sleep is one of the foundational elements of your health regime, and that awareness, I think, has been rising." But another key to Oura's success has been generational. It's come, he ...

The article from MSN discusses how Oura's CEO, Tom Hale, observes a significant shift in health attitudes among Gen Z and Millennials, contrasting with the Baby Boomer generation's approach. Hale notes that younger generations are moving away from the traditional Boomer mindset of health as merely the absence of disease, towards a more holistic view that includes mental health, sleep quality, and overall well-being. This shift is reflected in their engagement with technology like Oura's smart ring, which tracks various health metrics beyond just physical fitness. The article highlights that these generations are more proactive about understanding and managing their health through data, embracing a lifestyle that integrates technology to enhance life quality, rather than just focusing on longevity or traditional health metrics.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/health/fitness-and-exercise/oura-s-ceo-says-gen-z-and-millennials-are-rebelling-against-the-baby-boomer-mentality-on-health/ar-AA1AtvBe ]