New figures claim the smartwatch market just shrunk for the first time ever, and the Apple Watch Ultra 3 is to blame

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New figures claim the smartwatch market just shrunk for the first time ever, and the Apple Watch Ultra 3 is to blame

_{//health-fitness.news-articles.net/content/2025/ .. ver-and-the-apple-watch-ultra-3-is-to-blame.html}
^{Published in Health and Fitness on Wednesday, March 12th 2025 at 6:23 GMT by TechRadar}

A new set of figures into the global smartwatch market claims that the sector shrunk in 2024 year-on-year, the first time the market has ever declined. The figures from Counterpoint Research indicate that global smartwatch shipments fell in 2024 by 7% over 2023.

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The article from TechRadar discusses a recent report by Counterpoint Research indicating that the global smartwatch market experienced a contraction for the first time, with a 17% year-on-year decline in shipments during the first quarter of 2024. This downturn is attributed to several factors including a lack of significant updates in the smartwatch market, with the Apple Watch Ultra 3 being highlighted as a potential contributor due to its expected minor updates rather than groundbreaking features. The report suggests that consumers are holding off on purchases in anticipation of more innovative technology, leading to a market slowdown. Additionally, the article notes that while Apple's market share has decreased, other brands like Huawei and Samsung have seen growth, with Huawei particularly benefiting from its focus on the Chinese market. The piece concludes by questioning whether the smartwatch market has reached a saturation point or if it's merely experiencing a temporary lull before the next wave of technological advancements.

Read the Full TechRadar Article at:
[ https://www.techradar.com/health-fitness/smartwatches/new-figures-claim-the-smartwatch-market-just-shrunk-for-the-first-time-ever-and-the-apple-watch-ultra-3-is-to-blame ]

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