Iceland launches new 'heavy' baskets and trolleys in UK supermarket first

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Iceland launches new 'heavy' baskets and trolleys in UK supermarket first

//health-fitness.news-articles.net/content/2025/ .. askets-and-trolleys-in-uk-supermarket-first.html

Published in Health and Fitness on Saturday, January 25th 2025 at 5:23 GMT by MSN

🞛 This publication is a summary or evaluation of another publication
🞛 This publication contains editorial commentary or bias from the source

The supermarket has launched a new prototype to help customers achieve their fitness goals while doing their weekly shop

2025-01-25 195 x 130 / 6867 Bytes

Iceland, a UK supermarket chain, has introduced a new initiative aimed at promoting physical activity among its shoppers by replacing traditional shopping baskets and trolleys with heavier versions. These new baskets weigh 2.5kg and trolleys 9kg, designed to provide a workout while shopping. This move, spearheaded by Iceland's executive chairman Richard Walker, is part of a broader effort to encourage healthier lifestyles. The initiative was tested in a store in Warrington, Cheshire, where it received positive feedback for making shopping a bit more of a workout. The heavier baskets and trolleys are now being rolled out across all Iceland stores in the UK, with the goal of helping customers burn more calories during their shopping trips.

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