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Monster, Red Bull on the Run With Energy Drinks Going Sugar-Free

The article from Livemint discusses the growing trend of sugar-free energy drinks in India, driven by health-conscious consumers and regulatory pressures. Major brands like Monster and Red Bull are adapting by introducing zero-sugar variants to cater to this demand. The shift is influenced by increasing awareness of health issues like diabetes and obesity, as well as government regulations aimed at reducing sugar intake. For instance, Red Bull has launched Red Bull Zero, and Monster has its Monster Energy Zero Sugar. This move not only aligns with consumer health trends but also helps these brands to navigate the regulatory landscape where high sugar content in beverages is becoming a concern. The article also notes that while these drinks still contain caffeine and other stimulants, the removal of sugar is seen as a step towards healthier options in the energy drink market.

Read the Full Mint Article at:
[ https://www.livemint.com/companies/news/monster-red-bull-on-the-run-with-energy-drinks-going-sugarfree-11734435265802.html ]