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The shape of now


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Published in Health and Fitness on by MSN   Print publication without navigation

India's greatest spiritual show on earth is being recontextualised by a generation different from its predecessor, being at ease with renewed traits, tools, and attitudes. With the Maha Kumbh in full swing,


The article "The Shape of Now" from MSN discusses the current trends and cultural shifts in India as of 2023, focusing on how the nation's youth are navigating a blend of tradition and modernity. It highlights the rise of digital culture, with social media platforms like Instagram and YouTube becoming central to entertainment, news, and personal expression. The piece touches on the increasing popularity of K-pop and other global music influences, alongside a resurgence of interest in Indian classical arts, indicating a cultural fusion. Additionally, it explores the impact of technology on daily life, including the growth of e-commerce, digital payments, and the startup ecosystem. The narrative also covers shifts in fashion, where traditional attire is being reimagined with contemporary designs, and the evolving food scene, which now includes a mix of global cuisines with local flavors. The article concludes by reflecting on how these trends signify a dynamic, evolving India, where the past and future are continuously interacting.

Read the Full MSN Article at:
[ https://www.msn.com/en-in/society-culture-and-history/pop-culture/the-shape-of-now/ar-AA1xRFCS ]

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